The Fader Fort
The Fader Fort is one of the most coveted music events in the industry. Voted one of the best concerts of the year in 2009 by Spin magazine. Each year [...]
Puma Social Clubs
The Puma Social Club Tour Parties, events, and lots of fun to promote Puma’s new campaign aimed at a new target. Objective: Bring to life Puma’s latest campaign celebrating the [...]
Honda CR-Z Launch in Times Square
Lacy Maxwell Productions partnered with RPA, Honda’s adverting agency, to launch the innovative CR-Z Hybrid in 2010. We created the first ever 3-D launch in Times Square, taking over four [...]
Havaiana’s Mercado Pop Up Shop
A colorful Brazilian marketplace showcases sandal brand. Pop up shop Havaianas Mercado at Hollywood’s Space 15 Twenty. We converted a former thrift store into a colorful Brazilian marketplace to showcase [...]
Green Day’s American Idiot Opening Night Party
LMP produced the opening of “American Idiot,” the off, off, off Broadway show based on the book and music of Green Day and directed by Michael Mayer at the Berkeley [...]
Democratic National Convention Fundraiser
San Francisco Fundraiser hosted by the Obama Victory fund and produced by Lacy Maxwell Productions. Having worked with the DCCC & DNC over the years, they insisted we come back [...]
OBEY X Levi’s in Times Square
LMP produced a live art installation by the modern day icon himself to celebrate the release of the Obey X Levi’s collaboration. With Military Island in Times Square, NYC as [...]
Red carpet premiere for The Decision starring Katie Holmes
Lacy Maxwell reunited with marketing guru Paula Balzer working together to create a world-class buzz making campaign for KOA brands. LMP collaborated on creative concepts, talent recommendations, and creative design [...]
Puma Women’s Soccer Launch
The PUMA 2011 Women’s Soccer Launch in NYC featured some of the world’s best female soccer athletes. We recreated “a-day-in-the-life-of-the-soccer girl”. Watch the bedroom and locker scenes come to life [...]
Levi’s Curve ID launches on The Ellen Show
LMP launches Levi’s Curve ID brand on the Ellen Show Live. We took over the LA studio and dressed the audience in the Riff Raff room during the show….we swagged [...]