Event Planning and Production Lacy Maxwell Productions


The Fader Fort

Kanye West performing at the 2009 Levi's Fader Fort in Austin, Texas during the SXSW Festival. Event produced by Lacy Maxwell Productions.

The Fader Fort is one of the most coveted music events in the industry. Voted one of the best concerts of the year in 2009 by Spin magazine.   Each year [...]

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Puma Social Clubs

Ping pong table at the Puma Social Club LA

The Puma Social Club Tour Parties, events, and lots of fun to promote Puma’s new campaign aimed at a new target. Objective: Bring to life Puma’s latest campaign celebrating the [...]

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Honda CR-Z Launch in Times Square

Pharrell Williams and N.E.R.D. celebrate the launch of Honda's CR-Z with a live performance in Times Square.

Lacy Maxwell Productions partnered with RPA, Honda’s adverting agency, to launch the innovative CR-Z Hybrid in 2010. We created the first ever 3-D launch in Times Square, taking over four [...]

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Havaiana’s Mercado Pop Up Shop

Colorful Havaiana's flip flops are displayed with their box at the Havaiana's Mercado Pop-Shop in LA.

A colorful Brazilian marketplace showcases sandal brand. Pop up shop Havaianas Mercado at Hollywood’s Space 15 Twenty. We converted a former thrift store into a colorful Brazilian marketplace to showcase [...]

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Green Day’s American Idiot Opening Night Party

Billie Joe Armstrong, Trey Cool and Mike Dirnt, better know as band Green Day, pose outside the American Idiot opening night party.

LMP produced the opening of “American Idiot,” the off, off, off Broadway show based on the book and music of Green Day and directed by Michael Mayer at the Berkeley [...]

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Democratic National Convention Fundraiser

DNC event producer Lacy Maxwell and her assistant Jennifer pose with soon to be president Barack Obama.

San Francisco Fundraiser hosted by the Obama Victory fund and produced by Lacy Maxwell Productions. Having worked with the DCCC & DNC over the years, they insisted we come back [...]

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OBEY X Levi’s in Times Square

Graphic artist and icon, Shepard Fairey

LMP produced a live art installation by the modern day icon himself to celebrate the release of the Obey X Levi’s collaboration. With Military Island in Times Square, NYC as [...]

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Red carpet premiere for The Decision starring Katie Holmes

Katie Holmes in a scene from The Decision.

Lacy Maxwell reunited with marketing guru Paula Balzer working together to create a world-class buzz making campaign for KOA brands.  LMP collaborated on creative concepts, talent recommendations, and creative design [...]

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Puma Women’s Soccer Launch

Rising star Fefe Dobson performs live at the Puma's Women's Soccer launch held at The Xchange in NYC.

The PUMA 2011 Women’s Soccer Launch in NYC featured some of the world’s best female soccer athletes. We recreated “a-day-in-the-life-of-the-soccer girl”. Watch the bedroom and locker scenes come to life [...]

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Levi’s Curve ID launches on The Ellen Show

Ellen Degeneres discusses Levi's Curve ID.

LMP launches Levi’s Curve ID brand on the Ellen Show Live. We took over the LA studio and dressed the audience in the Riff Raff room during the show….we swagged [...]

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